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What Are E-E-A-T Google Signals & Why Do They Matter for SEO & AI?
If you’ve spent any time in the SEO world, you’ve likely come across the term E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. While it’s not a direct ranking factor in the traditional sense, it plays a critical role in how Google evaluates content quality especially for competitive and high-stakes industries. In addition, we… Read more
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What is Hyper-Local Search Engine Optimization?
In today’s competitive digital landscape, standing out on Google isn’t just about ranking nationally—it’s about being discovered in your own neighborhood. That’s where hyper-local SEO comes in. Hyper-local SEO is the practice of optimizing your online presence to attract customers in a very specific, geographically targeted area—often down to a particular neighborhood, ZIP code, or… Read more
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How Do I Get My Company To Show In ChatGPT & Other AI Searches?
Getting your company to show up in ChatGPT searches—especially when it pulls real-time data from the web (like in the Pro version with browsing enabled)—means focusing on strong SEO, structured data, and online visibility across high-authority platforms. Here’s how to improve your chances: ✅ 1. Have a Well-Optimized Website ChatGPT uses browsing to access the… Read more
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After 11 Years, I Quit My Job. Here’s What’s Next
After over a decade in my previous role, I did something both terrifying and exhilarating—I quit. For the past 11 years, I worked in digital marketing, growing into roles that spanned SEO, SEM, analytics, and strategy. I was fortunate to wear many hats, manage large accounts, and help drive meaningful results across dozens of industries.… Read more
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My Home Office Set-Up
Like many people, I transitioned to working from home in 2020. Initially, I worked from my couch, then moved to the kitchen table, and eventually set up a dedicated office space. While I enjoy working remotely, I do miss the social interaction of a traditional office. To stay productive, I optimized my home office with… Read more
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Google Ads APSO 2024 Panel Speaker
Last week I got invited to speak on a panel at the Google Ads APSO 2024 meeting. I was invited by Google to join a panel alongside seven other Google Ads account managers to speak with their Google Ads development team. The panel included representatives from companies like Wpromote, DoorDash, Grammarly, Writer AI, and others.… Read more
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