-
HoneyHome Interview Review & Assessment
Santa Monica is its own city in Los Angeles. Most people in Los Angeles do not search service + Los Angeles, most people tend to search with their neighborhood or city because Los Angeles is so big. I would want to focus on service + Santa Monica but we also see people search for “Samo”… Read more
-
NoGood Interview Review & Assessment
I recently quit my job and have been going through the interview process with many different companies. Over the past 2 months, I have had over 50+ online interviews, more than 10 in-person interviews, and put together several audits, assessments, and assignments with no luck so far. I am at a point where companies are… Read more
-
How Affiliate Marketing Works Using UTM Codes to Track Traffic
Affiliate marketing is one of the most effective ways to grow your business while only paying for performance. Whether you’re running an eCommerce store, SaaS platform, or service-based business, affiliate marketing allows you to partner with influencers, bloggers, and publishers who promote your product in exchange for a commission. But one of the biggest challenges… Read more
-
Case Study: Azelaic Acid for Foundation Skincare
The skincare and beauty industry is a very competitive market with trends shifting more quickly than traditional industries. The beauty industry is projected to hit $450 billion globally, there are always new trends and searches emerging. Below is a case study of Foundation Skincare and the work we did around Azelaic Acid. How to Rank… Read more
-
How I’m Using AI to Build a CRM for My Sister’s Salon Business
AI isn’t just for large tech companies or enterprise organizations. One of the most exciting things about AI right now is how it can help small, local businesses solve real-world problems. Recently, I started working with my sister to build a simple AI-powered CRM for her salon business and the results have already been promising.… Read more
-
SEO vs AEO vs GEO: Understanding the Future of Search Optimization
Search is evolving. What used to be a simple game of ranking on Google has expanded into a multi-layered ecosystem that includes search engines, answer engines, and generative AI platforms. Today, brands need to think beyond traditional SEO and understand how AEO and GEO fit into the picture. Lets start with the basics:Search Engine Optimization… Read more
Personal Blog Post